SI SOY
BACHELOR’S PROJECT ON THE THEME
OF CONTRASTING SOCIO-PROFES- SIONAL PRESSURE AND FREEDOM
THROUGH THE WORLD OF MOTOR- CYCLING. .
- 2024
- Si Soy is the representation of my brand, for the moment fictitious, with the realization of two real silhouettes and a fully elaborated marketing and technical dossier. What do you want to be when you grow up?” I answer IF SOY. Like many people of my generation, I’ve often felt the constant social and pro - fessional pressure behind this question. It fueled in me a feeling of revolt and the need for freedom and adrenalin. I find this feeling of freedom by looking at the Spanish bikers in my home vil - lage, for whom riding is the best way to express themselves. My SI SOY collection is a contrast of two worlds, where the biker’s uniform and that of the businessman end up hybridizing in an explosion of color. SI SOY is a message to present and future generations: dare, live, be free.
- Category: Designs