YAGEX X MONCLER
FICTIONAL COLLABORATION
WITH MONCLER
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2023
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YAGEX is a fictional collaboration with
Moncler for our experimentation and
marketing workshop with two of my
classmates Alexandra and Yégana.
A collection offering a range of sports
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wear ready-to-wear garments with a
broad vision, enabling customers to
dress functionally and comfortably just
like dress-codestreetwear. The brand is
young, innovative and always on the
lookout for new trends. Its sensitivity
to consumers and to the environment
around them makes it a proudly eco-re
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sponsible brand in its choice of materi
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als and the methods used to design its
garments.
The main idea that emerged from our
many discussions and reflections was:
the environmental cause: to propose a
capsule collection that honors the different types of damage caused by man,
in order to make our consumers more
aware of this reality. The themes of de
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forestation, fires and pollution were ad
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dressed in the process of creating the
capsule and were the main inspiration.
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Category:
Designs