YAGEX X MONCLER
FICTIONAL COLLABORATION
WITH MONCLER
- 2023
- YAGEX is a fictional collaboration with Moncler for our experimentation and marketing workshop with two of my classmates Alexandra and Yégana. A collection offering a range of sports - wear ready-to-wear garments with a broad vision, enabling customers to dress functionally and comfortably just like dress-codestreetwear. The brand is young, innovative and always on the lookout for new trends. Its sensitivity to consumers and to the environment around them makes it a proudly eco-re - sponsible brand in its choice of materi - als and the methods used to design its garments. The main idea that emerged from our many discussions and reflections was: the environmental cause: to propose a capsule collection that honors the different types of damage caused by man, in order to make our consumers more aware of this reality. The themes of de - forestation, fires and pollution were ad - dressed in the process of creating the capsule and were the main inspiration.
- Category: Designs